DAZN Acquires Rights To Future Ksi Fights
DAZN Group has announced a new partnership with social media star KSI and his boxing promotion Misfits Boxing (MF).
The deal, brokered alongside Wasserman Boxing and influencer management agency Proper Loud, will see all KSI’s fights and MF & DAZN: X Series events broadcast exclusively on DAZN for the next five years.
The announcement follows a successful start to the MF & DAZN: X Series. Its first show, headlined by KSI in August, attracted nearly two million global viewers on DAZN, with the highlights and build-up content generating a further 30 million views across DAZNs social platforms.
The agreement means DAZN’s subscribers in Australia, Canada, France, Netherlands, Mexico, New Zealand, Sweden, the UK, Ireland and the US will have access to the boxing events via DAZN PPV.
Joe Markowski, CEO DAZN North America, said, “DAZN brings the very best in sport and entertainment to millions of customers worldwide. The MF&DAZN: X Series has quickly proved to be hugely popular, driving significant new audiences and engaging a new generation of sports fans.
“We are extremely excited to be partnering with KSI, Wasserman Boxing, Mams Taylor and the entire Misfits team to build on this early success over the next five years.”
KSI, CEO of Misfits Boxing, added, “This is a massive agreement between everyone involved with Misfits Boxing, and I personally couldn’t be more excited for what this means for everyone moving forwards. It just shows everyone is here to establish a long-serving crossover boxing promotion that aims to provide ultimate entertainment and somewhere the fans and fighters can call home.
“There’s no better way to celebrate this deal than with me fighting on Jan 14th and setting up a huge 2023. Misfits Boxing has arrived and is here to stay.”
Co-President of Misfits Boxing and CEO of Proper Loud, Mams Taylor, commented, “Misfits Boxing was birthed to give the fans crossover boxing of the highest quality, and a promotion that is as much theirs as it is ours.
“The success, due to the fantastic partnership between KSI, DAZN, Wasserman Boxing and myself, has meant that we can continue to remain the established home of this sport. We are proud that the future will be filled with countless MF & DAZN: X Series events, and this deal is just the starting point of what Misfits Boxing will go on to achieve for the next five years.”
MF & DAZN X Series 004 sees KSI and Faze Temper face each other at Arena Wembley in London on 14th January. The next three events in the series will take place throughout 2023 in the UK, with the final event in June heading to the US.
DAZN sports portfolio continues to grow. The MF & DAZN: X Series joins an extensive boxing rights roster through its partnerships with Matchroom Boxing, Golden Boy Promotions, the Professional and the Fighters League.
Image: Shutterstock
