DAZN And EA Sports Strike Women’s Football Deal
Global sports and entertainment platform DAZN has announced EA SPORTS, a division of US video game developers Electronic Arts, as the newest sponsor of its UEFA Women’s Champions League (UWCL) broadcast coverage.
The multi-year partnership will formally commence in March 2023 and span all live matches from the quarter-finals through to the final in May.
The global sponsorship deal will see EA SPORTS advertising feature across all matchday global broadcasts of the knockout stage, on both DAZN and on DAZN’s UWCL YouTube channel.
Notably, the timing of EA SPORTS’ sponsorship coincides with the UWCL being available for fans to play in EA SPORTS’ flagship football game, FIFA 23, for the first time. The option becomes available to gamers in early 2023.
“What EA SPORTS is doing to advance the women’s game is game-changing“
SHAY SEGEV, DAZN
Shay Segev, CEO, DAZN Group, said, “We are thrilled to officially announce EA SPORTS as DAZN’s newest global broadcast sponsor of the UEFA Women’s Champions League coverage, as part of a budding roster of like-minded brands investing into the ever-strengthening women’s football economic ecosystem.
“What EA SPORTS is doing to advance the women’s game is game-changing, and we look forward to activating this new partnership to collectively reach and engage millions more fans around the globe, further tap into the commercial potential of the sport, and inspire the next generation along the way.”
Andrea Hopelain, SVP Brand at EA SPORTS, said, “We’re thrilled to partner with such a dynamic broadcast partner to help drive the women’s game forward.”
“DAZN share our goals to showcase the top talent from across the globe and be change makers of the future of the sport. This partnership will allow us to better connect fans to their favourite players and clubs across sport, entertainment, and gaming.”
DAZN’s women’s football offering continues to grow. The platform also holds rights for the English Football Association (FA) Barclays Women’s Super League and Women’s FA Cup across multiple territories, a five-year deal with Spain’s Finetwork Liga F, an eight-year contract to broadcast WE League in Japan, and a new deal with Frauen-Bundesliga in Germany.
This year’s UEFA Women’s Champions League campaign kicks off on Wednesday 19th October. Arsenal is the first British side to take part, travelling to France to take Lyon on the competition’s opening night.
