DAZN Launches Global Football Package To Centralise Sponsorship
DAZN Media, the advertising division of DAZN Group, has launched a new Global Football Package to centralise its football sponsorship offering to brands.
The new package, which DAZN says will rival mainstream football sponsorship, offers brands the opportunity to reach the the group’s audiences across OTT, digital, video on-demand and social platforms in over 40 markets with one sponsorship.
“We feel this is a step change in how brands can align with premium football and target fans. It’s a package that will rival any mainstream football sponsorship,” said Stefano D’Anna, EVP Media, DAZN Group.
“Football content consumption is fragmenting and reaching modern digital audiences is getting harder and harder. By aggregating our assets, we can offer a brand the best global football with localised relevance. All underpinned by digital targeting, delivery and reporting that ensures accountability and limits wastage.”
The package also includes headline sponsorship across the DAZN Group-owned football publisher Goal, with sponsorship of VoD football content across DAZN and Goal’s YouTube channels and the DAZN Player video network, which syndicates content to publishers like Mail Online, MSN and Kicker.de.
DAZN says that, through its aggregated platforms, it can reach 400 million football fans and deliver more than 2.7 billion media impressions and 100 million branded content video views.
