DAZN Scores Italian Deal
Sports and entertainment streaming platform DAZN has secured the domestic rights to the Serie A TIM until 2029.
The deal means that DAZN subscribers will access seven exclusive matches for each match day (266 matches per season) and three co-exclusive (114 matches per season).
Sky Italia has agreed a deal and will share the broadcast rights with DAZN.
Italian clubs voted by a majority of 17 in favour to accept the offer on Monday with approved bids worth at least £3.91bn according to league officials.
The €900m (£782.5m) a year deal for Serie A will run from the 2024/25 season through until 2028/29. However, this is lower than the €927m (£806m) of the previous contract and follows a period when the Italian top division had considered establishing its own channel.
Shay Segev, Chief Executive Officer of DAZN, said, “DAZN has worked incredibly hard over the past five years to deliver for Serie A, its clubs and their fans. We are grateful to the trust they have put in us for the next five years to keep delivering, innovating, and driving the enjoyment and passion that Italian football is renowned for. It’s a fantastic outcome for all parties.
“We will keep striving to create the best possible services for our customers, with an absolute focus on making even better the accessibility, entertainment, and invention that DAZN’s world-leading technology is designed to deliver.”
Stefano Azzi, Chief Executive Officer of DAZN Italy, added, “We are thrilled with this result. Remaining the go-to platform for Serie A TIM and the main partner of Lega Serie A demonstrates the solidity of the partnership developed in recent years, of which we are extremely proud.
“Having in front of us, for the first time, a five-year time horizon and having set, also economically, our offer in the tender on a logic of sharing the growth we expect from the Italian market, lays the foundations for a fruitful and constructive relationship with Lega Serie A and the Clubs. We look forward to starting this innovative development path to further increase the value of the Serie A product by bringing it, in new ways, to a wider audience.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
