DAZN deals winning hand with PokerStars sponsorship
DAZN has signed a presenting sponsorship deal with online poker brand PokerStars for its UK boxing coverage.
The partnership is built around the theme ‘Best Hands Win’, highlighting the shared strategy and skill between poker and boxing. Activations will include a social content series comparing boxers with poker pros, a poker game featuring DAZN talent, and exclusive FanZone integrations across five key fight nights. DAZN was nominated for ‘Media Organisation of the Year’ at the 2025 Sport Industry Awards.
Mike Woodbridge, Chief Commercial Officer, PokerStars, said, “We’re constantly looking for innovative ways to entertain and engage our players. Partnering with DAZN Boxing allows us to merge two worlds of competition and deliver unique experiences that celebrate the thrill of victory, whether at the table or in the ring.”
Lou Emmerson, SVP of Global Sales, DAZN, said, “DAZN is committed to giving fans the very best in sports entertainment. PokerStars shares that passion, and this partnership allows us to deliver even more engaging content and activations that resonate with audiences worldwide.”
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