DAZN To Tackle Global Issues In Partnership With Common Goal

The sports streaming platform, DAZN, has made a ‘multi-million’ dollar pledge to social impact football movement, Common Goal, as well as a 1% global employee time and resource commitment. 

The partnership stems from a shared belief that sport can be a catalyst for social change as well as a deep-rooted “common goal” – a mission to drive long-term, solution-oriented change around critical issues at the intersection of sport and society.

The focus of the partnership will be centred on three areas: gender equity, racial justice, and cultural diversity. It will also examine the issues as they relate to sport, while showcasing solution-oriented goals and actions via co-branded and co-produced content with Common Goal.

The streaming giant will directly support several dedicated Common Goal initiatives centred around gender equity, racial justice, and cultural diversity. This includes:

The Common Ground initiative – a programme aimed to reach young people affected by the pandemic in Germany through street football.

The Global Goal 5 Accelerator – which hopes to grow girls’ participation in football on the field, increase the proportion of female coaches, and arm organizations with a curriculum around gender equity in football.

The Anti-Racist Project – a programme focused on addressing racism in football as well as providing anti-racism training for decision-makers, coaches, and players at all levels, as well as fans.

The Play Proud initiative – a coach-centred exchange program working to make grassroots sports more inclusive for LGBTQ+ children and young people.

DAZN will oversee open and meaningful dialogue around these three issues by leveraging the power of content and storytelling across its ecosystem of platforms, channels, and partners. 

Nancy Elder, chief communications officer at DAZN, said: “At DAZN, we believe we can, and so, we must be a part of the ongoing solution. Together with Common Goal, we’ll collectively tackle the critical barriers of sports inequality in a way that aims to galvanize the football world and create lasting, equitable impact.”