DAZN Group has announced a free tier of the platform that will see content made available to everybody.
The roll-out of the free tier aims to ‘create the largest online community that enables fans to discover more sports and enjoy richer experiences while allowing leagues to reach more global fans.’
The tier will see a selection of games from numerous leagues and sports be accessible to all viewers. This will include some boxing, NFL, J.League, LaLiga, Professional Fighters League (Europe), Serie A, and UEFA Women’s Champions League.
DAZN has already made some of the UEFA Women’s Champions League free-to-air through YouTube.
The roll-out will be introduced in early 2024 with Germany being the first country to gain the free service.
Shay Segev, Chief Executive Officer of DAZN Group, added, “DAZN wants to create as many touch points as possible for the 3.5 billion sports fans around the world. We know there are already 300m people who interact with DAZN content annually, but we want ALL sports fans to join DAZN and enjoy sport.
“With our comprehensive flywheel of sports-related products and services – from tickets and merchandise to betting and gaming. Our aim is to become the go-to sports destination platform for all sports fans in all countries – thereby delivering the best proposition for rights holders and the best app for fans.”
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