Dell Reveals Glasgow 2014 Ambassadors
With this week marking the one year to go until the Opening Ceremony of the Glasgow 2014 Commonwealth Games, Dell has announced the four athletes who will act as its UK brand ambassadors.
The athletes include Lynsey Sharp, Scotland’s 800m runner who was recently crowned European Champion; Elinor Barker, a promising young cyclist and reigning junior world time trial champion, and Sam (pictured) and Oliver Hynd, both two-time Paralympic gold medal-winning swimmers.
Between them, they have already taken part in 35 championships, and won over 50 medals.
Each athlete will work closely with Dell to show how integral technology is to their training and performance, and over the course of the year will participate in a range of activities to inspire others to achieve their goals.
As the Official IT Hardware and Data Centre Supporter of the Games, Dell will be providing 2,400 desktops, 500 laptops, and approximately 60 servers and storage solutions, across 40 competition and non-competition venues.
Tim Griffin, vice president & managing director, Dell UK, said: ‘Technology is transforming huge sporting events such as the Commonwealth Games, with advances in this space enabling incredible experiences. In the lead up to – and during – the Glasgow 2014 games, Dell IT solutions will connect athletes, volunteers and officials around the globe and support business critical functions such as ticketing and graphics to ensure the best experience possible.’
‘Of course, the competition wouldn’t be possible without the athletes, and we’re thrilled to be working with such a first class line-up of talent who will be helping us bring to life the critical role technology will play in the Games for everybody involved.’
Over the next 12 months, each athlete will be involved in a variety of sponsorship, marketing and advertising activities for Dell including visits to local schools to get pupils excited about the Commonwealth Games, speeches to local businesses across Scotland about the link between hard work, talent and technology, and participation in internal Dell staff motivational sessions around the world.
David Grevemberg, Glasgow 2014 chief executive, said: ‘Glasgow 2014’s One Year to Go milestone and the launch of the Official Games Ticketing Guide are significant moments for the Games. In a year’s time we want to see our venues packed with people experiencing the excitement of seeing world class athletes competing head-to-head for Commonwealth medal glory.’
‘Everyone is invited to come and enjoy a festival of world-class sport and entertainment in Scotland’s friendliest city and we are delighted to see Dell’s support for sport and Glasgow 2014 with this latest announcement.’
Grevember will join Brian Barwick, Debbie Jevans and Ed Warner – heads of the Rugby League World Cup 2013, Rugby World Cup 2015 and the World Athletics Championships, respectively – for the final Nolan Partners Sport Industry Breakfast Club of 2013 on 6th November. To book your place, or find out more, click here.
