Delta inks deal with Chelsea FC[6]

Delta Extends Chelsea FC Partnership

24 Jun 2015 | sigadmin
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Chelsea FC has extended its current three year partnership with Delta Air Lines as official airline sponsor by confirming a new deal for a further three years. 

As part of the deal, Chelsea will give the American airline LED exposure at home games and on the club website and will show the Delta logo on media backboards for interviews at Stamford Bridge. The Delta 360˚ Lounge will also remain at the stadium.

Delta, official airline sponsor of 16 US sports teams, will work with Chelsea to increase its exposure in America, the location for the club’s summer tour.

Perry Cantarutti, senior vice president for Europe, Middle East and Africa, Delta, commented on the deal: “Chelsea Football Club and Delta are both winning brands and since the partnership began three years ago, both have gone from strength to strength.

“We look forward to another three great years and to working with the club in promoting their activities in the United States.”

Christian Purslow, Chelsea managing director, added: “We are delighted to be entering into a new phase of our partnership with Delta Air Lines, the world’s biggest airline. Rated by Fortune magazine as one of the world’s most admired companies Delta Air Lines has the profile, reach and reputation which fit perfectly with our strategy of partnering with a small group of world-class companies.

“Over the next three years we look forward to Delta continuing to help us tell Chelsea’s story all over the world, particularly in their home market in America, where they are such an established and recognised presence.” 

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