Deputy Managing Director Appointments At Fuse

Marketing agency Fuse, part of the Omnicom Media Group, has announced two new senior management appointments, with Stephen Hutchison and Kat Thomas promoted to joint deputy managing directors. They will report to Fuse managing director EMEA, Lou Johnson.

Hutchison and Thomas have over 10 and 15 years’ experience, respectively, in the sponsorship and partnerships sector during which time they have covered all aspects of partnership planning, acquisition and activation.

Hutchison will be deputy MD across all of the agency’s growing international business and provide guidance to a number of clients including Nissan, PepsiCo, Unicredit and Enterprise. Thomas will assume the same role for Fuse’s UK client base.

Lou Johnson, MD EMEA at Fuse said: “These are very exciting times at Fuse. These key appointments are among a number of significant developments within the agency in recent months.

“We recently changed the agency name from Fuse Sport + Entertainment to simply Fuse to reflect the growing range and diversity of work being won and delivered by the agency.  The redefined offering now spans sport, entertainment, cause and culture and focuses on seven core specialisms, outlined on our newly launched website.”

Recent projects include working with the British and Irish Lions on their squad announcement and farewell dinner, the BOA Team GB Annual Ball and the Tuborg Open, a new music cultural discovery and collaboration initiative.

Fuse is also currently delivering experiential and partnership projects for a range of brands including Starbucks, Waitrose, Grey Goose, San Miguel, Hilton, Burt’s Bees, McDonald’s and Disney, in addition to the agency’s sports partnership programmes which include football, rugby league and cricket partnerships.