Desailly Leads Carlsberg Fan Revolution Campaign
Marcel Desailly has teamed up with Carlsberg for the brand’s new UEFA Euro 2016 campaign.
The former France defender and winner of UEFA Euro 2000 has taken the lead role in ‘La Revolution’ as Carlsberg looks to give away more tickets than ever before and to celebrate they have produced a film heralding the unity and solidarity of the true football supporter.
The film, shot by agency 72andSunny Amsterdam, is a tongue-in-cheek nod to the French Revolution at the end of the 18th Century but this time it is the football supporters who are claiming UEFA Euro 2016 as their own with a football twist on the famous French motto, ‘Liberté, Egalité, Footballité!’. Watch the video here.
As part of the Carlsberg campaign supporters will also get a say by voting for the Carlsberg man of the match and for the all-new official Carlsberg goal of the round and goal of the tournament, and have been given the chance to watch the semi-final then play on the same pitch the next day.
Richard Whitty, senior marketing manager football at Carlsberg, said: “We felt it was time for a revolution in the game, so this UEFA Euro 2016 we’ll be doing football better for fans.
“In the spirit of Liberté, Egalité, Footballité we’ll be giving away more tickets than ever before for this summer’s UEFA Euro and offering up opportunities to help more fans than ever before experience the tournament.”
On the pitch Desailly, who won UEFA Euro 2000 and the World Cup with France, believes his country have a chance of glory again this summer – but says it is Germany who are the team to beat.
Desailly said: “Germany are currently the aristocracy of world football, they are the world champions and they are the side other nations will want to overthrow.
“France have an excellent squad of young players and they could bring joy to the French public this summer if they click. They can win the tournament if they play well.
“I think England has revolutionised their team with a manager who knows his direction, and now have a generation of players in Dele Alli and Harry Kane that could march through the tournament.”
