Dhl Campaign Offers Rights To Winners
British businesses are once again being offered the chance to win stadium branding rights at the King Power Stadium, as part of a campaign by Leicester City FC’s Official Logisitics Partner, DHL.
The ‘Win Global Exposure’ campaign – a collaboration between the club and the global logistics specialist – is returning for the 2018-19 season, offering UK firms the opportunity to take over DHL’s advertising at Leicester City’s home ground.
The winning business will see its brand appear on the pitchside LED advertising boards, stadium giant screen, matchday magazine and on social media. The prize package covers four matches taking place in November and December, the peak period for online sales, and includes the visits of Tottenham Hotspur and Manchester City.
Last year’s winning brand, Shuberb, is among those backing the initiative. Shuperb director Safraz Ibrahim said: “Seeing Shuperb advertised at Leicester City was a dream come true for us, as a family-run business, founded in Leicester. It’s amazing to think our brand was beamed all around the world to a global audience. I wish we could enter again!”
Simon Beckett, head of sponsorship at DHL, commented on the campaign, saying: “DHL wants to help British ecommerce businesses grow internationally, and this partnership with Leicester City supports that goal. We’re looking for online retailers offering products that football fans will love, whether they’re in Leicester or Los Angeles!”
Applications for ‘Win Global Exposure’ opened to coincide with Leicester City’s televised match against Liverpool and will close at the end of September.
