Dhl Extends With Formula One

15 Mar 2018 | tshego

Share on

Formula One has announced a renewal of its partnership with DHL, while it will also become the first official partner of the F1 Esports Series.

As part of the deal, DHL will retain its position as official logistics partner of the series, signed just before the start of the new season, which gets underway next week in Melbourne, Australia.

The extended agreement will also see fan festivals organised and new digital formats introduced, while DHL will continue to present the DHL Fastest Lap Award and the DHL Fastest Pit Stop Award.

Arjan Sissing, head of corporate brand marketing at Deutsche Post DHL Group, said: “As logistics partner, DHL is in charge of the complex shipping of Formula One vehicles and equipment. The brand is therefore an integral component of this highly emotional sporting and entertainment experience with global reach.

“As the first official partner of the Formula One Esports Series, we are very pleased to accompany Formula One on its digital journey and to actively contribute to the expansion and emotionalisation of the product range for fans.”