Diageo Strikes Cricket World Cup Deal

Drinks giant Diageo has struck a deal with the Cricket World Cup organisers for
its Johnnie Walker and Red Stripe brands to sponsor this year’s tournament being
held in the West Indies.

Johnnie Walker will be the regional sponsor and official whisky for the Asia
and Caribbean regions, while Red Stripe will be the regional sponsor and
official beer in Jamaica, Antigua and Barbuda.

Another Diageo brand Guinness is also included in the contract, awarded
official pouring rights at all ICC World Cup matches.

The ICC World Cup will be held from March 11 to April 18 of this year.

Other sponsors of the tournament include Indian Oil, Cable & Wireless,
Visa and Scotiabank.