Digicel Signs Regional City Partnership
Manchester City and its sister Major League Soccer club, New York City FC, have entered into a new regional partnership with Digicel, who becomes their new communications partner across the Caribbean, Central America and the South Pacific.
According to a joint club statement, the new agreement marks the first time either side has had a commercial partner in those regions.
As part of the deal, the telecoms company will work with the clubs to create “a wealth of multimedia content, as well as community coaching and once in a lifetime opportunities.”
Omar Berrada, the commercial director of City Football Marketing, which brokers partnerships for clubs in the City Football network, said: “We are delighted to welcome Digicel as our very first partner in the Caribbean, Central America and South Pacific Islands.
“Digicel has invested significantly in growing, developing and marketing football across their regions for several years and we are looking forward to working together to bring exciting promotions and content to football fans across these markets.”
The new agreement is the latest in a recent flurry of commercial deals for Manchester City, who has agreed partnerships with MusclePharm, Citibank and PZ Cussons since the end of the season.
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