Discovery And Twitter In Tokyo 2020 Partnership

Discovery and Twitter have announced a content publishing and ad sales partnership for the Olympic Games Tokyo 2020.

The partnership will see Eurosport’s digital coverage of the event brought to the social media site, including highlight clips, medal-winning moments and “locally-relevant moments” which will be seeded out on the platform across 16 different European markets. 

Discovery says that the deal will also include the best moments of Eurosport’s countdown Road to Tokyo coverage, as well as live coverage of the Opening and Closing Ceremonies in some European countries – though not the UK.

The deal will also see Discovery and Eurosport offer content marketing solutions to the IOC’s The Olympic Partners (TOP). All content will be supported by Eurosport’s Twitter handles and will be sold as Twitter in-stream sponsorships by the Discovery, Eurosport and Twitter sales teams.

Kay Madati, Global Vice President and Head of Content Partnerships, Twitter said: “People come to Twitter to discover and talk about what’s happening and The Olympics will be the biggest moment in sports in 2020. We’re excited that Eurosport will bring real time highlights and live coverage of the Opening and Closing ceremonies to fans across Europe, fuelling the robust Olympics conversation that will be happening on Twitter.” 

Mike Rich, Head of Sports Marketing Solutions at Discovery said: “This partnership provides a huge opportunity for brands to connect with the world’s biggest sporting event and Twitter’s huge and hyper-engaged audience at a time when the eyes of the world will be on Tokyo 2020. This collaboration is another example of how Discovery and Eurosport are the only partners who can deliver brands deep engagement with millions of passionate sports fans across Europe around the Olympics. Tokyo 2020 offers an unparalleled opportunity as the first Summer Olympics where a brand can work with one partner to engage consumers across Europe.”