Djokovic Joins Img Worldwide
IMG Worldwide has officially confirmed the signing of World number one tennis star Novak Djokovic. Under the terms of the long-rumoured, multi-year agreement, IMG will represent the Serbian ace in developing a brand building strategy through marketing, endorsements, appearances and licensing along with select global business initiatives.
The five-time grand slam champion’s contract with Creative Artists Agency expired in August, after four years.
IMG chairman and CEO Mike Dolan said: ‘Novak Djokovic is a superbly talented tennis player, and world-class competitor who demonstrates a very strong character through his passion and commitment to his game. I believe he has the ability to translate those qualities into achieving great success working with global brands in the marketplace.’
Djokovic joins an IMG stable that already includes several top tennis stars such as Rafael Nadal, Maria Sharapova, Venus Williams, Li Na and Thomas Berdych.
The 25-year-old added: ‘I’m very happy with how my career has been advancing these past few years. Working with IMG will continue to build off of that momentum. IMG’s expansive global footprint will offer me a truly unique set of resources to explore business opportunities that simply do not exist anywhere else in the industry.’
