Dnafit Secures Egypt Deals

20 Feb 2018 | tshego

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DNAFit has announced a new deal with the Egyptian Olympic Committee (EOC) and a continued partnership with the Egyptian Football Association (EFA) as both organisations prepare for major international tournaments.

The new deal with the EOC will see the company incorporate its genetic testing into individual training and diet plans for all potential Olympic representatives, as athletes prepare for the 2020 Tokyo Olympic Games.

DNAFit, shortlisted for Performance Technology of the Year at this year’s BT Sport Industry Awards, will provide patented DNAFit swab tests in the lead-up to Tokyo to analyse genetic information and create a profile of each athlete.

The partnership was launched through an initial agreement with the Federation of Modern Pentathlon (EFMP), who became the first member federation to action the recommendation from the EOC to apply the use of DNAFit’s testing and sports science capabilities.

Its partnership with the EFA will see its footballers continue to use its genetic tests as the country prepares for its first FIFA World Cup since 1990. The partnership dates back to the lead-up to AFCon, where all players had their DNA tested and analysed by DNAFit.

Mr Sharif Al Erian, secretary general of the EOC, said: “This is an exciting partnership that will go a long way to ensuring our athletes have the best possible preparation for future competitions and the upcoming 2020 Tokyo Olympics. We are delighted that the Egyptian Federation of Modern Pentathlon has embraced the potential of genetics, and urge other member federations to explore for themselves.”

Héctor Cúper, Egypt head coach, commented: “It will be a proud moment to lead Egypt into the FIFA World Cup in Russia, and we do so knowing we are giving ourselves the best preparation possible. The DNA testing project led by our medical team alongside DNAFit, means we now have a better understanding of our players and their individual needs than ever before. It has been a superb year for the team, and we look forward to competing in Russia.”

Avi Lasarow, CEO of DNAFit, added: “It is a proud day to be endorsed by the Egyptian Olympic Committee today, and we very much look forward to working with their elite athletes to prepare them for the 2020 Tokyo Olympics. It is further evidence of Egypt’s proactive attitude in adopting the most pioneering approaches to sports science, and we are excited to continue on our journey together.”