Dove Men+care Expands Rugby Roster With All Blacks
Dove Men+Care, one of Unilever’s male toiletries brands, is expanding its support of international rugby with a year-long, UK-based partnership with the New Zealand All Blacks.
In order to celebrate its new relationship, Dove Men+Care is soon to release a mini feature film in partnership with The Times, taking inspiration from All Blacks culture, ‘Better Men make Better All Blacks’.
Rugby World Cup 2011-winning coach Sir Graham Henry, former captain Sean Fitzpatrick and 94 times capped Conrad Smith feature in the film, telling a behind the scenes story of New Zealand’s near total dominance of the modern game.
In addition to the film, from 2017 Dove Men+Care will be giving away a number of experiences and trips to New Zealand. The brand has recently given away a trip to see the All Blacks take on Ireland at Soldier Field in Chicago, in association with The Times.
In line with the All Blacks partnership, Dove Men+Care will support the Jonah Lomu Legacy Trust at the upcoming Jonah Lomu Memorial Dinner on 30th November. In the aftermath of Jonah Lomu’s passing last year, the New Zealand Rugby Players Association established the Trust in order to look after his children.
In the spirit of Dove Men+Care’s core message “Care Makes a Man Stronger”, the brand will be releasing a film in association with the Trust, remembering Jonah and driving donations on the one-year anniversary of his death on 18th November.
Libby Sheriff, brand manager, Dove Men+Care said: “Dove Men+Care has demonstrated its commitment to rugby over many years and we’re really excited about launching our New Zealand Rugby partnership ahead of a huge year for rugby. Rugby values align brilliantly with the brand’s and over the coming months, Dove Men+Care will look to further enhance the fans experience by offering money can’t buy experiences and additional never seen before content.”
