DP World Tour adds Aldar to top-tier partner roster

The DP World Tour has signed a multi-year agreement with Abu Dhabi-based real estate development, investment, and asset management company Aldar.

Running until the end of the 2027 season, Aldar becomes the official real estate partner of the Tour, joining existing top-tier official marketing partners such as Rolex, BMW and Emirates.

As part of the agreement, Aldar will serve as an official marketing partner and will initially be an official partner for four tournaments on the this season’s schedule: the Porsche Singapore Classic, the Volvo China Open, the BMW PGA Championship, and the Abu Dhabi Championship, with the opportunity to add further tournaments year on year.

Aldar is the developer of the most iconic destinations in Abu Dhabi, including Yas Island and Saadiyat Island, having delivered over 35,000 homes since inception, with a growing residential development footprint in Dubai, Ras Al Khaimah, Egypt and the UK.

Jonathan Emery, Chief Executive Officer at Aldar Development, said, “We see golf as more than just a sporting activity – it’s a lifestyle that brings people and communities together. Our partnership with the DP World Tour allows us to connect with a global audience, while also promoting the game within local communities in the UAE. As we continue to expand at home and abroad, we look forward to showcasing our world-class destinations and creating exceptional experiences both on and off the course”.

Guy Kinnings, Chief Executive Officer of the DP World Tour, added, “Aldar joins a list/an illustrious list of UAE headquartered companies who are utilising the DP World Tour as a platform to grow their business internationally. As an official real estate partner of Golf’s Global Tour, Aldar can now strengthen its role in the international sports and lifestyle sector and showcase its rapidly growing property portfolio in priority markets across the globe.

“Our partnership platform remains attractive/highly attractive to globally minded brands, with annual partnership revenues increasing by 90% in just five years, and we have started 2025 with momentum/excellent momentum. Golf’s popularity continues to grow and we will be working closely with Aldar to make sure that they can capitalise on this trend.”