DP World Tour And Emirates Extend Deal
The DP World Tour has signed an extension to its agreement with Emirates.
The Dubai-based international airline will remain as an official partner of the DP World Tour until the end of the 2024 season.
As part of the agreement, Emirates will benefit from highly visible branding across the 21 DP World Tour tournaments and the Tour’s media and digital platforms, as well as retaining access to the Tour’s hospitality services.
Emirates will also become an official tournament partner to 14 events on the DP World Tour calendar each season.
Emirates will also continue to be a partner of the Tour’s Virtual Eye, an animated graphics system delivered through live television broadcasts that provides real-time positioning and information about player performance and statistics.
The airline will also introduce a new Emirates Fly Better Moments content strand that will showcase exciting moments from tournaments for fans via the Tour’s digital platforms.
Sir Tim Clark, President Emirates Airline, said, “We’re delighted to extend our partnership with the DP World Tour. The tour continues to grow in prominence, attracting the best international golf players and providing us a platform to engage with golf fans on a global scale.
“Fittingly, the DP World Tour Championship culminates in Dubai, bringing visitors and global attention to Emirates’ home city which has also grown to become one of the world’s leading golfing destinations.”
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the European Tour group, added, “Emirates are one of our longest serving partners and I’m delighted that they have decided to extend our partnership until the end of the 2024 season.
“As an airline that connects the world, they continue to benefit from aligning their brand with a truly global Tour – and our footprint continues to expand into new countries each season. We also benefit from Emirates’ extensive sports partnerships experience and proven track record in connecting sports fans to their passion.”
Emirates first worked with the DP World Tour in 30 years ago when it became the title partner of the Dubai Desert Classic in 1989. Emirates then became a partner of the season ending DP World Tour Championship, Dubai in 2009, and became an official tour partner and official airline of the Tour in 2014.
Emirates retains the DP World Tour to its extensive roster of sports partnerships. These include deals with the likes of Arsenal Football Club, Real Madrid C.F, the FA Cup, Formula 1, ATP Tour, and numerous sponsorship agreements within cricket.
