dp World Tour Banks New Deal
The DP World Tour has announced a multi-year agreement with international banking group Standard Chartered.
The UK-headquartered financial firm has become an associate partner, and official banking partner, to the leading men’s professional golf tour in Europe.
As part of the agreement, Standard Chartered will benefit from branding across the Tour’s media and digital platforms, as well as enjoying access to the Tour’s premium hospitality services and exclusive Pro-Am experiences at tournaments on the DP World Tour schedule.
Standard Chartered will also become an official tournament partner at the Singapore Classic and the BMW PGA Championship – a Rolex Series event. This affords additional on-course branding, as well as golf clinics hosted by DP World Tour professionals.
The Tour has claimed that ‘sustainability will be an important part of the partnership programme, with both organisations collaborating on sustainability projects’.
The Tour is currently undertaking its Green Drive sustainability programme, which commits it to achieving net zero carbon emissions by 2040.
Simon Cooper, CEO of Corporate, Commercial & Institutional Banking and CEO of Europe & Americas, Standard Chartered, said, “We’re delighted to be partnering with the DP World Tour, the Singapore Classic and the BMW PGA Championship. Standard Chartered has a presence in Europe and the Americas, Asia, the Middle East and Africa, and through these tournaments, we’ll be able to offer exclusive golf experiences to our clients in several of the Bank’s key markets.
“We’re also looking forward to working closely with the DP World Tour on joint sustainability initiatives throughout our partnership.”
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the European Tour Group, added, “Standard Chartered is a global business with a presence in 59 of the world’s most dynamic markets. The DP World Tour’s truly global footprint and golf’s growing popularity, made us an attractive proposition to further build their brand across the globe, as did the fact that sustainability is such an important priority for both organisations.”
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