DP World Tour Expands Cignpost Partnership

The DP World Tour has signed a new three-year partnership agreement with Cignpost Diagnostics.

Under terms of the agreement, Cignpost will become the Tour’s official health diagnostics and screening partner, and a founding partner to the European Tour Health and Performance Institute.

The new announcement sees the two organisations expand on a two-year “working partnership”, during which time Cignpost helped to deliver safe golf tournaments throughout the pandemic with mobile, rapid PCR and antigen testing services.

According to a statement, ‘as part of the new partnership, Cignpost and the DP World Tour will be providing broader diagnostics and screening services, including skin screening, heart health assessments, and performance blood tests to players, caddies, and a range of others critical team members including partners, sponsors, and suppliers of the DP World Tour.’

Steve Chilton, Deputy Managing Director, Cignpost, said, “It is a great privilege for Cignpost to strengthen our partnership with the iconic DP World Tour. 

“The last couple of years have placed a long-overdue focus on the population’s health and wellbeing. According to our research, a significant majority of the population have changed their habits with their health upmost in mind. What is more, seven in ten people across the UK are now more willing to take diagnostic tests. There is also a wider societal shift toward greater use of comprehensive diagnostic services to improve overall health outcomes, especially among elite athletes. Through this partnership, Cignpost, in addition to providing COVID secure environments, will bring its acclaimed business-to-business testing solutions including blood pressure, cholesterol, glucose, ferratin, vitamin D, and other checks to ensure participants and staff at the DP World Tour events stay healthy.”

 Max Hamilton, Commercial and Consumer Director of the European Tour group, said, “Our two organisations have worked closely for some time now to boost the health and wellness of our players. As the global pandemic hit, that collaboration reached new heights and Cignpost’s expertise and technologies were vital in our sector-leading pandemic response – so we’re especially pleased to take our collaboration to the next level by welcoming them into our partnership community. Professional golf, and the DP World Tour in particular, provides a uniquely demanding proving ground for Cignpost’s technologies. Together, we look forward to developing new products and services and to using the Tour’s reach to showcase their brand on a global scale.”

 Dr Andrew Murray, Chief Medical and Scientific Officer, European Tour group, added, “DP World Tour members are world class athletes who put their bodies under tremendous strain during a season. The modern golf swing is a dynamic and explosive movement, and our players have to contend with a busy travel schedule with tournaments in 25 different countries. We also have many DP World Tour staff who work with great dedication to stage our events. We therefore take a truly holistic approach to health and fitness. With Cignpost, we will have the testing and data capabilities we need to make sure our players and staff can perform at their best.

“More widely, as a General Practitioner, I am amazed that people get their teeth and eyes checked yearly, but do not get regular checks on their health, metabolic and skin health. We hope this partnership will develop services that help our golfers, but also the general population”