DP World Tour Lands Clothing Partner

The DP World Tour has announced an exclusive multi-year partnership with Swedish sports and fashion brand J.Lindeberg.

The deal sees J.Lindeberg, which also describes itself as a luxury lifestyle brand, become the official clothing supplier of the DP World Tour, the leading men’s professional golf tour in Europe.

As per the agreement, J.Lindeberg will provide clothing for personnel at the DP World Tour’s 44 tournaments across 24 countries. Select ranges will also be available for fans to purchase at certain events.

In addition, the brand becomes the official clothing supplier to the Genesis Scottish Open at The Renaissance Club in North Berwick in July and the BMW PGA Championship at Wentworth Club in Virginia Water in September.

Guy Kinnings, CEO of the European Tour Group, said, “Golf has never been more fashionable, and this extends to the premium lifestyle brands that are flocking to the sport. J.Lindeberg has been leading this trend for decades, with ranges that perfectly bridge sport and fashion. We’re excited to have a brand of their caliber come on board as our official clothing supplier.

“Not only will our personnel be wearing J.Lindeberg apparel as they travel the world, but we will be providing opportunities for fans to purchase their ranges online and at select events each season.”

Hans-Christian Meyer, CEO of J.Lindeberg, added, “We are incredibly proud to partner with the DP World Tour, a prestigious organization that exemplifies excellence and innovation in golf — qualities that J.Lindeberg stands for and always wants to champion.

“We are especially excited to outfit the Tour’s dedicated staff, ensuring they look great while showcasing the professionalism of the Tour. The Genesis Scottish Open and the BMW PGA Championship offer great touchpoints throughout the 2024 season for us to showcase our latest collections and designs, centered around unique functionality and forward-thinking style.”