Draftkings Unveils $1bn Challenge
DraftKings has welcomed the start of the 2017/18 NFL season with a ‘Billion Dollar Line-up’ challenge giving American football fans an opportunity to win $1bn.
DraftKings will calculate the perfect lineup by determining all possible valid lineup combinations given the NFL week one results under the normal salary cap and roster restrictions. The perfect line-up will be the highest possible scoring lineup. Entries will be limited to one per person, with a maximum number of total entries capped at five million.
To launch the new challenge, Draftkings launched a video titled, ‘Earnings Dysfunction’ featuring ‘Dr. Aftkings’ who diagnoses fans who don’t have enough fantasy sport in their lives.
The Billion Dollar Line-up payout is guaranteed by a consortium of major insurance companies from around the world that combined are worth more than $250bn. It is completely free to play and open to residents of the United Kingdom, all 50 US states and the District of Columbia, along with Canada (excluding Quebec), and Germany.
“For the last five NFL seasons, DraftKings has led the way in innovation and breakthrough ideas creating the game inside the game that only daily fantasy sports can provide,” said Janet Holian, chief marketing officer, DraftKings. “This year, the Billion Dollar Line-up is the ultimate opportunity for players to test their skills and kick off the new NFL season with the potential to win $1bn.”
