Dreams Appoints M&C Saatchi S&e For New Team GB Campaign
UK bed retailer Dreams has appointed M&C Saatchi Sport & Entertainment as it looks to kick off its Team GB partnership ahead of the Olympic Games Tokyo 2020.
After a competitive pitch in December 2019, the sport and entertainment agency will deliver an integrated campaign which brings to life Dreams’ role as the Official Sleep Partner of Team GB.
“As a brand, we promise a better sleep for all, and no-one understands the power of sleep better than the world class athletes of Team GB, which gives us the perfect platform to drive the sleep conversation this Olympic year,” said Luke Davis, Partnerships Lead, Dreams.
“It’s our first sport sponsorship, and the wealth of expertise, creative pedigree and support that M&C Saatchi Sport & Entertainment offer make them our ‘Dream’ partner to deliver success.”
The new campaign will feature multi-channel activations throughout the year. It will also include a roster of Olympic champions whom Dreams counts as athlete ambassadors.
Track cyclists Laura and Jason Kenny, gymnast Max Whitlock, taekwondo star Jade Jones, and hockey player Maddie Hinch will join the UK’s first ever bouldering world champion Shauna Coxsey who will take part in the Tokyo Games this summer in what will be sport climbing’s debut at the Olympics.
Jamie Wynne-Morgan, CEO, M&C Saatchi Sport & Entertainment UK said: “Dreams is a brand we have huge admiration for – established experts in their field who’ve gone from strength to strength in a difficult landscape for traditional retailers. It’s a really exciting brief and we look forward to delivering a campaign which lands Dreams’ unique positioning as a vital Team GB partner.”
