Drogba And Messi Star In Turkish Airlines Campaign
Turkish Airlines has teamed up with international football stars Didier Drogba and Lionel Messi for its new ‘Widen your World’ global advertising campaign.
Chelsea FC striker Didier Drogba is the latest brand ambassador for Turkish Airlines and joins FC Barcelona’s Lionel Messi, who has been a global brand ambassador for three years.
The commercial explores the concept that food is the only true way to experience different cultures, and aims to highlight the worldwide destinations that Turkish Airlines offers. The TV commercial sees Drogba fly with Turkish Airlines to destinations such as Nepal, Japan and Siberia in a bid to outdo Messi, but finds signed photos of his rival at all the locations, suggesting the Argentine had already visited each restaurant first.
Commenting on the partnership, Drogba said: ‘I am honoured to represent such a well respected and award-winning brand, and I have a special affiliation with Turkish Airlines having enjoyed my time playing for Galatasaray and living in Istanbul.’
Temel Kotil, CEO of Turkish Airlines said: ‘We pride ourselves on our strategic partnerships and couldn’t be more delighted that Didier is now part of the Turkish Airlines family. Both the UK and African markets are an important focus for us. Not only is Didier an iconic UK football star, but also his philanthropic efforts through the Didier Drogba Foundation mean a lot to us. For these reasons and more, he was the obvious choice to be the next face of the Turkish Airlines brand.’
The new integrated campaign will use TV, cinema, print, digital, outdoor media and social media.
