Drogba Launches ‘ethical’ Underwear Line
Didier Drogba has signed an exclusive deal with men’s underwear brand HOM – part of the Triumph Group – to create a unique range of men’s underwear and beachwear that will see a percentage of every sale go to the Didier Drogba Foundation, whose main aim is to provide education and healthcare in the footballer’s home country, Ivory Coast.
The first capsule collection, containing 18 pieces, will be released in May 2014 and will be designed by Ivory Coast couturier Ellie Kuame and HOM.
According to the official press release, the partnership has produced a collection of men’s underwear that is trend led, but comfort focused, with beachwear included in the debut launch.
HOM is based in Marseille, a city where Drogba plied his trade before signing for Chelsea in 2004, and has designed men’s underwear since 1968.
In 2010 was voted amongst the 100 most influential people in the world by TIME magazine for his campaigning to bring about peace during his country’s civil war in 2006, and in 2011 was awarded Beyond Sport’s Humanitarian in Sport Award.
Didier Drogba, who now plays for Galatasaray, said of the partnership with HOM: ‘By producing my own line of underwear I’m able to achieve two goals; to design a fashionable men’s underwear range, and to create a product that will directly support my charitable foundation – to aid in healthcare and education in the Ivory Coast.’
Managing director of HOM, Regine Weimar, added: ‘We are thrilled to be able to partner with Didier Drogba, to create not only an exceptionally creative product, but also create a product that will have a positive social impact. The collaboration will directly support the Didier Drogba Foundation and the important work they do in the region.’
