Dubai Duty Free Extends Ascot Deal
Ascot Racecourse has expanded its sponsorship deal with Dubai Duty Free, in a new three-year partnership that sees the operator continue as the title sponsor of the annual Shergar Cup card at the Berkshire course, with exclusive naming rights to all six races.
As a result, prize money for the races will rise from £30,000 to £40,000 each.
Dubai Duty Free executive vice chairman Colm McLoughlin, said of the deal: ‘We have been associated with the Shergar Cup from the outset and have seen it develop into a unique and hugely popular event in the British racing and social calendar.’
‘We have pledged our continued support until at least 2016 and, for the first time this year, will add sponsorship of every race on the day to our established status as title sponsor of this event and official sponsor at one of the world’s leading sporting venues.’
Mcloughlin spoke exclusively to sportindustry.biz following the event last year, discussing the special ‘team element’ of the competition. Read the full interview here.
The 2014 Dubai Duty Free Shergar Cup will take place on Saturday 9th August.
