Dugout Appoints First Creative Director

Dugout has appointed LADbible’s Jono Yates to the new position of creative director, in a bid to drive content with clubs and players, as well as to grow the platform’s social media presence.

Dugout launched in November 2016 and is the world’s first company to be supported by many of the top football clubs and players around the world, delivering behind-the-scenes access and exclusive content to global fan bases.

For the past two years, Yates was creative lead at LADbible and has also held the position of head of the global influencer programme at Red Bull in Salzburg.

Elliot Richardson, Dugout executive chairman, said: “This is a great move by Jono and one that I am hugely excited by. Our branded content is a unique structure of Dugout and one that no others have. To attract Jono from a company such as LADbible is for us a tremendous validation for Dugout and its success over the last year. We welcome him and look forward to developing the platform further.”

Jono Yates, Dugout’s new creative director, added: “I spent my time at LADbible creating viral videos with some of the most famous faces in the world, and the opportunity to do this in a football context is hugely exciting. Dugout has a unique relationship with some of the biggest clubs and players across the globe providing unparalleled access, which makes the platform unique to any other sport publisher.

“Dugout has been on a journey of amazing growth in its first twelve months, and by using the connections Dugout has, I look forward to driving the company even further forward by creating innovative and engaging football content.”

The news follows the recent move of Dugout’s former COO Ian Nolan to Motorsport Network earlier this week.