Duracell Champions Three Runners In New Campaign
Ahead of the Great Newham London at the Queen Elizabeth Olympic Park, official partner of the 2016 Great Run Series Duracell has released a new film that celebrates three runners from the UK with their own inspiring stories.
In the film, each tells the story of their own, personal struggles and how running has helped them.
The film features; Christopher Goddard, a 25-year-old who was diagnosed with MS last year; Maxine Langtree, a 68-year-old who started running at 66 and now runs 10ks; and Emma O’Gorman, who changed her lifestyle and started running.
Christopher Goddard commented: “Having been diagnosed with MS a year ago, it gave me that extra motivation to pick up the sports I used to love, including running. Being healthy and fit helps me be positive in all aspects of my life. It was great to be a part of this campaign and I hope it will encourage others to pick up running as well.”
The film is part of Duracell’s campaign to help runners of the UK “unlock their own power within to go further”. Duracell is powering the 12 race series that sees 180,000 runners compete annually across the UK at events such as the Great Manchester Run, the Great Newham London Run and the Great North Run.
The partnership also includes turning the race pace makers into the Duracell Bunny at each race to show its role in helping runners go for longer. The brand is also reviving its ‘running bunny’ commercial in a TV campaign later this summer.
“Everywhere you looked last weekend, another Brit was making waves as the very top of their sport. Murray, Watson, Reid and Whiley at Wimbledon; Froome and Cavendish in the Tour de France; and Hamilton at the British Grand Prix,” said Brendan Foster, a former British Olympic medallist and founder of the Great Run Series.
“But sport at the elite level is for only the dedicated few. For the vast majority it’s about converting the inspiration we get from champions in their field into personal goals. Films like this are very valuable in helping encourage people to get out and get active. I’m delighted that Duracell, a new sponsor of The Great Run Series this year, are helping to encourage greater participation in running across the UK.”
Alex Haslam, Duracell UK marketing manager said: “For all runners, motivation is a really important factor in them performing at their best. As part of our campaign we really want to help UK runners maximise their own performance and do the best they can, and we hope that the example given in this film by these three incredible individuals can help inspire the runners of the UK on to bigger and better things.
