Duracell Joins Rugby World Cup Team
Duracell has been announced as an official tournament provider for the Rugby World Cup 2015, providing a range of its batteries to support the tournament’s delivery from its start on 18th September to the final on 31st October.
As part of the deal, which was delivered by SPORTS, the in-house sports specialists at Starcom MediaVest Group (SMG), Duracell will be entitled to use Rugby World Cup 2015 marks, past and present tournament footage and tickets to matches, including the final, as part of its marketing plan.
Marketing agencies Grey London, H+K Strategies and SMG have consulted on Duracell on its marketing plan, which will include YouTube and Facebook media buying to drive reach of digital video content and paid social media activation through the Duracell Facebook page.
Commenting on the deal, Duracell business leader, UK and Ireland, Vicky Miller, said: “We are hugely excited to be announcing this partnership with Rugby World Cup 2015.
“It will be the first time that Duracell has sponsored a global sports event of this stature and gives us a fantastic opportunity to reach our consumers in the UK and Ireland as well as other key markets such as Italy, South Africa, Australia and New Zealand.
“It is also the first in a series of exciting announcements for Duracell where we will be using high profile partnerships to bring to life the brand’s key attributes of power and endurance in different and engaging ways. Our retail partners share our excitement and we have created very strong trade plans together to drive growth in the batteries category.”
World Rugby chief executive Brett Gosper added: “We are delighted to be welcoming Duracell as a new member of the growing Rugby World Cup commercial partner family.
“The appointment of yet another brand sector leader as a tournament provider further underscores the enormous prestige of the Rugby World Cup in global commercial marketplace.”
“With 88 days to go to what promises to be a very special and record-breaking Rugby World Cup, we look forward to collaborating with Duracell to project rugby to new audiences worldwide and inspire more men, women and children to get active and play the sport.”
Image: ©Getty Images
