Dynamo Joins Barcelona For Betfair Campaign

Betfair, the official betting partner of FC Barcelona, has confirmed that magician Dynamo is working with the club as part of its #MagicOfBarça campaign

As part of the brand’s campaign, visualisation techniques were used in an attempt to enhance the players’ focus and connectivity between each other.

Steven Frayne aka Dynamo first appeared at FC Barcelona’s training ground, the Ciutat Esportiva, to prepare the players and throughout the training session he was seen pitch side taking notes and analysing the players during one of the club’s Rondo sessions. Dynamo caught up with some of the club’s players including Suárez, Piqué, Alba, Busquets and Sergi Roberto.

During Dynamo’s first training session the illusionist is seen presenting Luis Suárez and Jordi Alba with a metal nail which they examine and try to bend using only their physical strength. Unable to bend the nail, Dynamo takes the players through a visualisation exercise and they are now capable of bending it.

Dynamo said: “Working with Betfair and FC Barcelona has given me the chance to use a number of visualisation techniques that might seem a bit unusual to the players, but once they opened up to me, I was really able to unleash some potential in them that they didn’t know they had.”

Paul Gambrill, marketing director for Betfair, said: “Our partnership with FC Barcelona started at the beginning of this season and we’ve been working with the Club to promote our #MagicOfBarça campaign. To be able to bring together two world famous properties such as FC Barcelona and Dynamo strengthens our relationship with the club and fans by providing them with truly unique and magical experiences.”