EA Sport Extends Premier League Deal
The Premier League has extended its partnership with video game developer EA Sports through to the end of the 2018/19 season, which will now incorporate the sponsorship of the League’s goal-line technology system.
Under the renewed agreement, Premier League teams, stadia and players will continue to feature in the EA Sports FIFA series.
The deal gives EA Sports access to all 20 Premier League clubs to enable the FIFA 15 game developing team to capture 3D head scans of more than 200 players, with live crowd noises recorded at the various grounds during the 2013/14 season. Other elements, such as goal-line technology, will also be added to the game.
‘We’re extremely pleased to announce the extension of our partnership with the Premier League, the most played league in EA Sports FIFA,’ said Peter Moore, chief operating officer, EA.
‘It brings our award-winning game to new levels of authenticity and realism, and enables fans to immerse themselves in the drama and emotion of the league. And as a life-long Liverpool FC fan, I know exactly how that feels!’
‘EA Sports is a long term licensee of the Premier League and we are extremely pleased to extend our existing agreements with them, and to add new elements to our partnership including their sponsorship of the Goal Decision System,’ commented Richard Scudamore, chief executive of the Premier League.
‘They have worked with our clubs to enhance the Premier League element of FIFA 15 like never before and, combined with their sponsorship of the EA Sports Player Performance Index and our Fantasy Premier League game, they continue to engage with football fans in a variety of innovative and exciting ways.’
A trailer showcasing the Barclays Premier League and FIFA 15 can be viewed here: https://www.youtube.com/watch?v=gd8wMiprxKM.
