EA Sports Adds To Football Roster

EA SPORTS has been announced as Manchester United’s official football video games partner.

The three-year global partnership will see the release of new, in-game imagery across Manchester United social media channels, helping to promote the forthcoming EA SPORTS FIFA 17 football game.

Throughout the partnership, EA SPORTS will gain access to players for a FIFA tournament during the season, and gaming pods will be set up in the stadium as well as the Aon Training Complex.

The main focus of United’s work with EA SPORTS will be online, with the partnership allowing fans to gain access to Manchester United through FIFA 17. Fans will be able to access content, including interactive experiences, social campaigns, wallpapers and FIFA 17 covers.

Manchester United Group, managing director, Richard Arnold commented: “The ability to bring sports fans together is in EA SPORTS’ DNA. By having these innovators on board with our family of global partners, we’re pledging to our 659 million followers that they can look forward to great content and concepts over the coming seasons. That much is evident in the exciting content released today and the trailer for FIFA 17 The Journey, drawing on our unrivalled record of giving youth a chance.

“This announcement will no doubt excite many of our younger fans, and indeed some of our players, who will have grown up with the franchise and other EA SPORTS phenomena.”

EA SPORTS, vice president of marketing, Jamie McKinlay added: “We are very excited to be joining Manchester United as a global partner. It’s a great opportunity for us to create even more authentic experiences for our players and bring fans of one of the most storied clubs in the world closer to the team and its star-studded line-up.”

The announcement follows EA SPORTS expanding its partnerships with the Premier League and Crystal Palace FC.