EA Sports Launches Rooney Fifa Campaign
EA Sports has launched FIFA11 ‘We Are 11’ advertising campaign including top football players such as Wayne Rooney, Kaka and Karim Benzema.??
The advert is produced by Knucklehead and the campaign, designed by Wieden+Kennedy Amsterdam, launches this week ahead of the football game’s release on the 1st October.
The global campaign features an all-star cast of football stars including Wayne Rooney, Kaka, Karim Benzema, Giorgio Chiellini, Andrés Iniesta, Mesut Ozil, Tim Cahill and Petr Cech.??
The EA Sports FIFA11 ‘We Are 11’ integrated campaign includes digital, print and broadcast – and the advert was premiered on the EA Sports Facebook page.??
EA has confirmed that it will stick by Manchester United striker Rooney despite allegations about his private life.
