EA Sports Renews Rooney Deal To 2010

EA Sports has renewed its sponsorship deal with Wayne Rooney for a further three
years until 2010, placing the brand alongside Nike, Coca-Cola and Audi as the
Manchester United and England striker’s primary commercial partners.

As part of the initial marketing for the deal, Rooney, who co-starred on both
the FIFA 06 and FIFA 07 games alongside Brazilian striker Ronaldinho, will
feature on the cover of the game for a third year for FIFA 08 to be launched
this September.

Rooney has worked with EA SPORTS in the UK since 2004, and is one of only
three cover athletes to currently enjoy a long-term relationship with the brand
– the two others being former Ronaldinho and world number one golfer, Tiger
Woods.

As part of the agreement, Rooney will also continue to work with EA SPORTS on
other football games, details of which will be announced at a later date,
through 2010.