EA Sports Signs Premier League Partnership
EA Sports has signed a unique deal to become the official technology partner of the Premier League, a partnership that includes the provision of on-screen branding during all live televised games.
Under the new deal, EA Sports branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures while the firm will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction.
EA Sports will also sponsor the Player Performance Index and explore new ways to utilize more in depth Barclays Premier League statistics in future iterations of EA Sports football products.
The EA Sports Player Performance Index will soon expand to include new performance data that will now account for time and distance measurements.
This will allow for detailed statistics such as the speed at which a shot is hit, the force of a ball as a keeper makes a key save, the height of a jump, the speed at which a penalty is struck and more. This technology will be introduced at all Premier League club stadia this season.
Available at www.premierleague.com, the Premier League and EA Sports will also publish the EA Sports Team of the Week based on ratings from the Player Performance Index after each round of the Barclays Premier League and will be integrated into EA Sports football games.
In addition to the sports technology partnership agreement, the Premier League and EA have also agreed upon an extension to the electronic game license.
EA Sports FIFA 11 will be available in stores worldwide this autumn across all games console formats.
