Ear To The Ground Hires Former M&C Saatchi S&e Creative
Sport and music agency Ear to the Ground has announced the recruitment of former M&C Saatchi Sport & Entertainment Global Head of Creative, John Parker, as its new Creative Director.
With 18 years’ experience of creating integrated campaigns for the likes of Reebok, Coca-Cola, adidas, Heineken and Manchester City, Parker joins Ear to the Ground to lead the agency’s creative department, working with Managing Director Richard Adelsberg to build creative campaigns.
“We’ve had a great start to 2020 and John’s appointment plays a vital role as we expand our team and future specialisms,” said Adelsberg. “His experience and award-winning creative will ensure we continue to deliver campaigns for ambitious clients who look past ego-metrics when measuring success.”
Prior to joining Ear to the Ground, Parker worked for a number of businesses across sport, music, TV and film. He held the role of Head of PR at Sky Movies before spending 12 years at M&C Saatchi Sport & Entertainment as Head of Sport and then Global Head of Creative.
Parker said of his new appointment: “I’ve admired the team’s work for a while, but I joined Ear to the Ground because of Fan Intelligence. The approach of bringing culturally-connected fans into the insight, strategy and creative process was something I had not seen before and I wanted to be part of this new, exciting future for sport and music marketing.”
His appointment joins a raft of new hires across the Ear to the Ground business as it has bolstered its digital and content, social strategy, CRM and insight and planning teams.
