Earnie & Spartan Race Launch Digital Campaign
Spartan Race UK and sports marketing agency Earnie have continued their collaboration to launch a new digital campaign, encouraging participation in the upcoming calendar of 2018 races in the UK.
Following a review of Spartan’s position within the Obstacle Course Race (OCR) and wider mass participation market, Earnie has helped Spartan develop a campaign positioning aiming to highlight its clear status as the premium obstacle course race in the country.
‘This is the One’ is designed to encourage participants of all levels to find a race near them, from first timers to OCR veterans.
Alistair Gammell, managing director of Earnie, said: “We’re excited to see ‘This is the One’ come to life across a number of digital platforms. Spartan occupies a unique space in the OCR market, and our research and campaign planning has focused on this to produce a campaign that uniquely reflects this.”
Sam Young, UK & Ireland marketing manager, added: “This new campaign is perfectly in line with our view of Spartan Race. Our races are appealing to all; and we welcome participants of all fitness levels, ability and confidence. We’re delighted with the creative campaign that Earnie has produced. It provides a striking visual identity and a campaign line which perfectly sums up what we’re about.”
The ‘This is the One’ campaign will be supported via social, content, partnership, PR and media buying nationally.
