Eca Appoints WePlay For Digital Growth Strategy
The European Club Association (ECA) has appointed WePlay to support its digital growth objectives.
The ECA, which represents more than 200 professional football clubs within UEFA competitions, will work with the performance-led sports marketing agency to develop and deliver its social media strategy.
The appointment will support the ECA’s purpose of ‘Placing Clubs at the Heart of Football’ bringing together a group of Europe’s elite football clubs to drive the development of the game off the pitch.
“The appointment of WePlay is a statement of our intent to help our clubs to connect the dots between the sporting and commercial landscape,” said Charlie Marshall, CEO, ECA.
“WePlay bring a strong track record in delivering targeted digital growth outcomes for leading rightsholders across Europe and beyond.”
Luca Massaro, CEO, WePlay and Sport Industry NextGen Leader, said: “We’re honoured to be supporting the ECA as it seeks to continue to grow its reach and influence at a time when digital acceleration is driving fundamental change in the structures that underpin sport.
“As performance marketers, our role has always been to help our partners to win in the digital age and facilitate tangible business growth through sustainable direct-to-consumer marketing. We’re therefore delighted to be able to work with the ECA whose objective is to help their member clubs to win both on and off the pitch”
The win adds to WePlay’s roster of football clients, which includes the likes of FIFA, LaLiga, the French Professional Football League (LFP) and clubs such as AC Milan, Marseille and Paris Saint-Germain.
