ECB Agrees Deal With Royal London

The England and Wales Cricket Board (ECB) has announced it has finalised a four-year partnership with Royal London, the mutual life and pensions company.

As part of the agreement, Royal London will become the title sponsor of the ECB’s one day cricket tournaments beginning in 2014. This will include county matches as well as the England team’s 40 one day internationals over the next four years.

Royal London will also be the title sponsor of the women’s ODI’s and National and Junior county cups, replacing Clydesdale Bank and Yorkshire bank.

All of the ECB’s T20 matches and events are sponsored by NatWest, whilst Investec sponsor Test matches, and LV= the County Championship.