ECB Announces New Diversity Drive

The England and Wales Cricket Board has announced a £450,000 initiative to promote diversity within the game, and hopes to encourage more women, girls, and black and ethnic minority participants and to improve access for disabled people.

The scheme, funded by the Equality and Human Rights Commission (EHRC), aims to recruit 450 new coaches from black and ethnic minority communities.

It will also provide 175 coaches and mentors to improve the experience for women and girls playing cricket.

Other targets include:

• Offering 2,000 members of the South Asian community the opportunity to play indoor cricket
• Creating opportunities for 7,500 women and girls to play cricket across 1,000 cricket clubs nationwide
• Training 700 people in understanding the values and behaviours of women and girls in sport
• Conducting accessibility audits for disabled access at 16 of the 18 first-class county grounds.

Sports minister Tracey Crouch said: “This is a fantastic initiative that will encourage thousands more women to participate in cricket and increase the number of coaches from ethnic minority backgrounds to help grow the game at the grassroots.”

Chris Holmes, disability commissioner at the Equality and Human Rights Commission and former champion Paralympic swimmer, commented: “Cricket is a fantastic way of bringing people together whatever their backgrounds and providing great health benefits. Everyone should have the same opportunity to get involved in the game regardless of their ability, gender or social background.

“Big and small clubs are uniquely placed to help tackle inequality in sports due to their links into local communities. Sport inspires young people, and not just with dreams of becoming an athlete; it can influence how they approach everyday decisions and equip them with life-changing skills.”

ECB chief executive Tom Harrison added: “Cricket is an inclusive sport and today’s announcement provides us with a fantastic opportunity to encourage even more people to take up the game.

“The additional funding from EHRC will help us to do more to tap into the enthusiasm for cricket within South Asian communities, who make up nearly one third of our overall participation base.”

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