ECB Announces New Test Cricket Partner

The England and Wales Cricket Board (ECB) has announced a new multi-year partnership with UK pensions insurance specialist Rothesay.

The new deal sees Rothesay become an official partner to England Cricket and the official title partner of men’s and women’s test matches, aiming ‘to secure and invest in the future of the format’.

The long-term partnership will start with the first Rothesay men’s test match between England and the West Indies on Wednesday 10^th July at Lord’s, a fixture that will draw attention as Jimmy Anderson ends his international career.

Rothesay branding will also feature at England women’s home matches across all formats, with a home Ashes series coming up in 2027.

Throughout the duration of the partnership, Rothesay will also ‘engage its policyholders, employees and fans of the game through a range of activities to bring them closer to the action – including supporting community cricket across England and Wales.’

Tony Singh, Chief Commercial Officer at the ECB, said, “We are delighted to welcome Rothesay as our new title partner for test match cricket in England and Wales. With record viewing and attendance figures last year, test cricket has never been more popular, and I am thrilled that Rothesay have endorsed our vision for growing the game across all formats.

“I look forward to seeing their brand proudly displayed at a series of iconic matches over the next few years, including Jimmy Anderson’s final Test next week, The Ashes in 2027 and the first ever England women’s test match to be held at Lord’s.”

Tom Pearce, Chief Executive Officer at Rothesay, added, “We are very excited to partner with the ECB and to become title sponsor of test match cricket. Rothesay is purpose-built to provide security for UK pensioners, we are delighted that we can also help to secure the future of test cricket aiming to inspire all generations by making cricket a game for everyone.”