ECB Appoint Designroom Sport For Ashes Identity Revamp

Ahead of the 2019 Specsavers Ashes Series the ECB has appointed creative agency Designroom Sport to create a new identity for the tournament which starts in August.

The brief was to design a mark focused on the equity that exists within the word “Ashes” in order to communicate the prestige of the historic sporting contest.

Designroom Sport has explored bespoke typography as part of their creative approach. Electing to draw the new identity by hand the team have focused on specific letterforms and the relationship between them within the wordmark. 

Jenny Smith, ECB’s Head of Marketing, said: “Designroom Sport have crafted a mark that really delivers on our brief to communicate the stature and prestige of the Men’s Ashes series, which continues to represent one of the greatest rivalries in world sport.”