The ECB Secures New Sunglasses Supplier

British eyewear brand SunGod has been announced as the new official sunglasses supplier to the England and Wales Cricket Board (ECB).

In addition to supplying the England Men’s, Women’s and Disability teams with performance eyewear, SunGod will work with the ECB and its teams to create a limited-edition England Cricket product line.

In signing with SunGod the ECB joins the likes of McLaren, Ineos Grenadiers and England Rugby on the London-headquartered company’s sport sponsorship roster.

Alex Perkins, Commercial Director at the ECB said, “We are delighted to agree this new partnership with SunGod. We look forward to working with them, as an official sunglasses supplier, to create an officially licensed range for England fans, giving them the opportunity to get their hands on the same products that they see their favourite players wearing on the pitch.”

David Rogal, Partnerships Director at SunGod said, “This partnership is incredibly exciting as it means the opportunity to develop our product offering even further with the support and feedback of some of the world’s best athletes on-field. The heritage of the sport, and how deeply ingrained it is in the British sporting calendar every summer also presents an opportunity for SunGod to connect with a huge number of fans on a new level.”