ECB Launch New Vitality Blast Brand Campaign
The England & Wales Cricket Board (ECB) has unveiled a new Vitality Blast brand and promotional campaign to mark the world’s longest-running professional domestic Twenty20 competition turning 20 years old.
The new brand identity has been created by the sports, fitness and well-being creative agency MATTA and highlights the dynamism and vibrancy that Vitality Blast is famed for. The campaign is encouraging the public to ‘have a Blast!’ this summer by attending the tournament matches.
The national campaign to promote the Vitality Blast will run through TV, radio, out-of-home and digital channels.
Russell James, Sales & Marketing Director ECB, said, “The Vitality Blast appeals to passionate cricket supporters as well as wider social sports fans because it brings together so many wonderful ingredients – authentic all-action cricket, a vibrant crowd and all the fun of a high-octane cricket spectacle.”
Matt Hunt, Executive Brand & Strategy Director at MATTA, adds, “What we wanted to do with this brief was to reinvigorate a well-loved sports brand and highlight the breadth of appeal it has for fans of all backgrounds. If you’re a cricket fanatic, there’s action you’ll love. If sport helps you have great times together with friends, family or mates from work – there’s nothing better than Vitality Blast!”
