ECB Launches One Game Campaign

The England and Wales Cricket Board has launched a new campaign under the
marketing strapline of One Game with a view to bolstering the appeal of cricket
across all age groups.

A key part of the One Game project will be the One Game Pledge which everyone
in cricket will be invited to sign as a public declaration of their commitment
to a fully inclusive game.

The ECB has also produced a ‘One Game’ film which will be a 60-second
celebration of the diversity of the game in England and Wales, the One Game film
shows the many faces and settings of cricket and celebrates the game’s unique
diversity and reach.

The One Game film will be shown on the big screen for the first time at
Wednesday’s NatWest ODI and then at all subsequent televised matches. 

The film will also be used to promote an inclusive game by Cricket
Development Managers across all Counties in schools and clubs.