ECB Names New Marcoms Director
The England and Wales Cricket Board has appointed Steve Elworthy to the new post of director of marketing and communications.
Elworthy, who was the tournament director for both the ICC World T20 competitions staged in England last year and in South Africa in 2007, will take up his appointment with immediate effect.
A former international cricketer who played four Tests and 39 ODIs for South Africa and also worked for Cricket South Africa as a commercial and communications manager, he will oversee a twenty-strong team responsible for all aspects of the promotion and marketing of cricket from grass-roots to international level.
Commenting on the appointment, ECB CEO David Collier said: ‘The organisation and planning behind the ICC World T20 tournaments were second to none and a credit to Steve’s professionalism and skill.
‘We are delighted to have secured his services as we seek to widen the appeal of the game in this country still further and deliver the best possible service to our key stakeholders, business partners and spectators alike.’
