ECB Partners With Bfi For Community Filmmaking Initiative

26 Mar 2021 | tshego

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A new partnership between the ECB and the British Film Institute (BFI) will see cricket clubs and centres across the country given the opportunity to take part in a bespoke 15-week online course on filmmaking and production in sport led by the BFI, designed exclusively for and with the ECB.

The BFI says it is looking to help people from other professions and communities engage with the ‘power of the moving image’ as a tool for effective communication.

The scheme will be funded by #Funds4Runs, a £1m investment launched in 2020 and jointly funded by LV= General Insurance and the ECB to support areas of recreational cricket affected by COVID-19. This includes supporting clubs to offer facilities and programmes that help improve diversity and inclusivity within cricket.

Applicants can apply for the First Run course from today for the opportunity to learn from industry-leading film tutors how to create compelling films showcasing the character of their club. It will equip them with editing, communication, digital and planning skills, enabling them to create a variety of exciting video content.

“We are delighted to be taking cricket to new spaces through this exciting partnership with the BFI, thanks to LV= General Insurance’s #Funds4Runs initiative,” said Nick Pryde, Director of Participation and Growth, ECB.

“We share a mission with the BFI to connect communities. That’s why this partnership was designed to help selected clubs digitally showcase what they do with the overall goal of getting more people engaging with cricket in the community.”

Mark Prescott, Head of Business Development and Consulting at BFI, added: “We’re excited to work with the ECB on a project that will enable people from cricket clubs across England and Wales to learn a range of filmmaking and storytelling skills that will help them promote their clubs and activities within their local communities.

“In today’s digital environment, having the skills, techniques and confidence to communicate through video and the moving image couldn’t be more important. We are looking forward to working with the ECB and these participants this summer.”